Brand Ability Test

Name *

First Name

Last Name

01. Does your company have a strategic plan that helps achieve its long term goals? *

Yes

No

02. Do you feel your organization faces issues in cascading the vision and strategy down to the teams for implementation? *

Yes

No

03. Does management have a system to track KPIs on the progress of your strategy? *

Yes

No

04. Does your organization have a consumer centric culture; i.e. they conduct research regularly to make business decisions? *

Yes

No

05. Is customer satisfaction measured and tracked as a critical KPI for your business? *

Yes

No

06. Are there brand guidelines & marketing standards in place for your products? *

Yes

No

07. Do you believe your products are competitive enough to compete in international markets? *

Yes

No

08. Is your marketing & promotion aggressive (vs. competitors) in the markets you operate in? *

Yes

No

09. Is the brand trademark registered & legally protected to scale into offshore markets? *

Yes

No

10. Has the company patented its Intellectual Property? *

Yes

No

Not Applicable

11. Do you constantly measure overall equipment efficiency – to improve asset utilization? *

Yes

No

12. Do you constantly measure overall equipment efficiency – to improve asset utilization? *

Yes

No

13. Do you monitor the percent of raw materials / efforts that go to waste? *

Yes

No

14. Do you monitor the percentage of production re-worked because of inadequate quality? *

Yes

No

16. Does your company have a properly researched plan / strategy ready to grow exports? *

Yes

No

17. Is there a dedicated manager / team focused towards building Exports? *

Yes

No